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The first store of Lidl opened back in the 1970s in Germany. It is one of the largest supermarket chains and operates all over Europe and the US. In 1994, it entered the UK market and since then it has become one of the leading retailers in the market. At the present time, it has more than 700 stores throughout the UK.
Lidl always try to have a good relationship with its suppliers so this way it offers high-quality products at low prices. Lidl always make sure that its customers are happy with the service so it always introduces new innovative ideas to the business. Lidl constantly updates its offers to bring the best prices to its customers.
Lidl's app and website are available for its customer to track new updates about the supermarket. One of the innovative features of the mobile app is that you can choose your favourite products and save them on it. You get a notification when they are back in the stock or when they are on promotions.
Lidl has many well-known awards, for example, ‘Good HouseKeeping Institute’ and ‘Great Taste’ are two examples of its awards.
It also has a partnership with many organisations to help communities. One of them is ‘ Feed it Back’ which fights food poverty. It gives all the food surplus to the local people who are in need of food.